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Privacy policy

PRIVACY & COOKIE POLICY

At AGHOUCHI, we respect your privacy and are committed to protecting your personal data.

This Privacy & Cookie Policy explains how we collect, use, store, disclose and protect personal data when you visit aghouchi.com, create an account, place an order, contact us, interact with our website, marketing communications or social media content, or otherwise use our services.

This policy applies to customers and website visitors in Spain, the European Union, the European Economic Area and other countries where AGHOUCHI makes its products available, subject to the privacy laws applicable in the relevant jurisdiction.


1. DATA CONTROLLER

The person responsible for the processing of your personal data is:

Hamza Tissir Aghouchi
Trading as AGHOUCHI
NIF: 04681424G

Address:
Rua Recamán, 28
36900 Marín, Pontevedra
Spain

Email: info@aghouchi.com
Telephone: +34 722 451 970
Website: aghouchi.com

AGHOUCHI determines the purposes and means of processing your personal data in connection with the operation of its online store and customer relationships.

AGHOUCHI has not appointed a Data Protection Officer (DPO).


2. PERSONAL DATA WE COLLECT

Depending on how you interact with AGHOUCHI, we may collect the following categories of personal data.

2.1 Identification and contact information

This may include:

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Country

  • Other contact information you provide to us

2.2 Customer account information

If you create an AGHOUCHI customer account, we may process:

  • Account details

  • Login information

  • Order history

  • Saved addresses

  • Account preferences

  • Other information associated with your account

2.3 Order and transaction information

When you purchase from us, we may process:

  • Order number

  • Products purchased

  • Product sizes and variants

  • Order value

  • Delivery information

  • Billing information

  • Returns and exchanges

  • Refund information

  • Discounts and promotional information

  • Transaction-related information

2.4 Payment information

Payments may be processed through third-party payment providers, including:

  • Shopify Payments

  • PayPal

  • Klarna

  • Apple Pay

  • Google Pay

Payment providers may collect and process payment information in accordance with their own privacy policies and terms.

AGHOUCHI does not generally store complete payment card details.

2.5 Communications

If you contact us by email, WhatsApp or other available communication channels, we may process:

  • Your name

  • Email address

  • Telephone number

  • WhatsApp contact details

  • The content of your communication

  • Information relating to your order

  • Other information you voluntarily provide

2.6 Technical and browsing information

When you visit our website, we may collect information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Language and regional settings

  • Pages visited

  • Products viewed

  • Referring website

  • Website interactions

  • Approximate technical location information

  • Cookie and tracking information

2.7 Marketing and advertising information

Depending on your consent, preferences and interactions with AGHOUCHI, we may process:

  • Marketing preferences

  • Email interactions

  • SMS interactions

  • Website activity

  • Advertising interactions

  • Campaign interactions

  • Conversion information

  • Information used for advertising measurement and remarketing


3. HOW WE COLLECT PERSONAL DATA

We may collect personal data:

  • Directly from you when you place an order.

  • When you create or use a customer account.

  • When you contact us.

  • When you subscribe to or interact with marketing communications.

  • When you browse our website.

  • Through cookies and similar technologies.

  • Through Shopify and integrated applications.

  • Through payment providers.

  • Through shipping and logistics providers.

  • Through advertising and social media platforms when you interact with our content or advertising.


4. HOW WE USE YOUR PERSONAL DATA

We process personal data for the following purposes.

4.1 Processing and fulfilling orders

We use your personal data to:

  • Process and manage purchases.

  • Process payments.

  • Confirm orders.

  • Prepare and dispatch products.

  • Arrange delivery.

  • Provide tracking information.

  • Process returns, exchanges and refunds.

  • Provide order-related customer support.

Legal basis: performance of a contract.

4.2 Managing customer accounts

Where you create an account, we use your information to:

  • Create and maintain your account.

  • Provide access to your order history.

  • Manage your account information.

  • Save addresses and preferences.

  • Provide account-related services.

Legal basis: performance of a contract and, where applicable, our legitimate interests in managing our customer relationship.

4.3 Customer service

We process personal data to:

  • Respond to enquiries.

  • Answer questions.

  • Handle complaints.

  • Assist with orders.

  • Manage returns and exchanges.

  • Resolve problems relating to products or services.

Legal basis: performance of a contract, legitimate interests and, where applicable, compliance with legal obligations.

4.4 Website operation and security

We process information necessary to:

  • Operate our website.

  • Maintain website functionality.

  • Protect our systems.

  • Detect suspicious activity.

  • Prevent fraud and abuse.

  • Maintain the security of our services.

Legal basis: legitimate interests and, where applicable, compliance with legal obligations.

4.5 Analytics and improvement

Where permitted by applicable law and subject to your cookie preferences, we may use analytics technologies to understand how visitors interact with our website and to improve:

  • Website functionality.

  • User experience.

  • Product presentation.

  • Website performance.

  • Marketing campaigns.

Legal basis: consent where required by law; otherwise, legitimate interests where legally permitted.

4.6 Legal and regulatory obligations

We may process personal data where necessary to:

  • Comply with tax and accounting obligations.

  • Comply with consumer protection laws.

  • Comply with applicable legal requirements.

  • Respond to lawful requests from public authorities.

  • Establish, exercise or defend legal claims.

Legal basis: compliance with a legal obligation and, where applicable, legitimate interests.


5. MARKETING COMMUNICATIONS

AGHOUCHI may send promotional communications relating to its products, collections, launches, promotions and other commercial activities.

5.1 Email marketing

Where applicable law requires prior consent, we will obtain that consent before sending promotional communications.

Where permitted by applicable law, we may also send commercial communications to existing customers concerning AGHOUCHI's own products or services that are similar to those previously purchased.

Every commercial email will include an accessible mechanism to unsubscribe or object to further marketing communications.

You may also contact us directly at info@aghouchi.com to withdraw from marketing communications.

5.2 SMS marketing

We use Klaviyo for certain SMS marketing activities.

SMS marketing is sent only where the required consent has been obtained or where another lawful basis permits the communication under applicable law.

You may withdraw your consent or opt out of SMS marketing at any time using the instructions provided in the relevant message or by contacting:

info@aghouchi.com

5.3 WhatsApp

AGHOUCHI currently uses WhatsApp primarily for customer service and communications with customers.

We do not currently use WhatsApp as a marketing channel.

If we introduce WhatsApp marketing in the future, we will implement the applicable consent and opt-out requirements before sending promotional communications.


6. SHOPIFY

Our online store is operated using Shopify.

Shopify provides the ecommerce infrastructure necessary for us to:

  • Operate our online store.

  • Process orders.

  • Manage customer accounts.

  • Process transactions.

  • Manage products.

  • Manage deliveries and returns.

  • Provide analytics and reporting.

  • Support security and fraud prevention.

  • Provide other ecommerce functionality.

For relevant processing of customer personal data, AGHOUCHI acts as the data controller and Shopify may act as a data processor on our behalf. Shopify may also act as an independent controller for certain services or processing activities.


7. SHOPIFY NETWORK INTELLIGENCE

AGHOUCHI has enabled Shopify Network Intelligence.

Depending on the Shopify services and features we use, Shopify may process customer information for purposes such as analytics, product improvement, advertising and other enhanced services.

For these specific processing activities, Shopify may act as an independent data controller rather than solely as our processor.

Where applicable, Shopify provides mechanisms allowing individuals to manage certain privacy choices relating to Shopify's processing.


8. PAYMENT PROVIDERS

We use third-party payment services, including:

  • Shopify Payments

  • PayPal

  • Klarna

  • Apple Pay

  • Google Pay

Depending on the payment method selected, the relevant provider may process personal and payment information necessary to complete the transaction.

Each provider may process personal data according to its own privacy policy and applicable terms.


9. SHIPPING AND LOGISTICS

To fulfil orders, we may share information necessary for delivery with shipping and logistics providers.

The specific carrier may vary depending on the destination.

Information may include:

  • Name

  • Delivery address

  • Telephone number

  • Email address where necessary

  • Order-related information required to complete delivery

We use Shopify and Packlink PRO as part of our shipping and logistics processes.

We limit the information provided to logistics providers to what is reasonably necessary to provide the relevant service.


10. KLAVIYO

We use Klaviyo for email and SMS marketing, marketing automation, customer communications and campaign measurement.

Klaviyo may process information including:

  • Name

  • Email address

  • Telephone number

  • Order information

  • Product information

  • Marketing preferences

  • Website activity

  • Email interactions

  • SMS interactions

  • Campaign interactions

  • Other information required to provide its services

Klaviyo may also use cookies, pixels and similar technologies to measure website activity and marketing performance, subject to applicable consent requirements.

Where Klaviyo processes personal data on our behalf, it does so as a service provider or data processor subject to applicable contractual and legal requirements.


11. GOOGLE SERVICES

We use Google services including:

  • Google Analytics

  • Google & YouTube

  • Google Tag Manager

  • Google Ads and related conversion technologies

These services may process information including:

  • Device information

  • Browser information

  • Website activity

  • Products viewed

  • Website interactions

  • Conversion information

  • Advertising interactions

We use Google Consent Mode v2 to help communicate users' consent choices to relevant Google services.

Where consent is required for analytics, advertising or other non-essential technologies, those technologies are subject to the user's applicable cookie preferences.


12. META — FACEBOOK AND INSTAGRAM

AGHOUCHI uses the Facebook & Instagram integration and Meta technologies, including the Meta Pixel where configured.

Depending on your consent and applicable settings, Meta may receive information relating to:

  • Website activity

  • Products viewed

  • Purchases

  • Advertising interactions

  • Conversion information

  • Device and browser information

We may use these technologies for:

  • Advertising.

  • Conversion measurement.

  • Campaign measurement.

  • Remarketing.

  • Audience creation.

  • Improving advertising performance.

Where consent is legally required, these technologies are subject to your cookie preferences.


13. TIKTOK

AGHOUCHI uses TikTok technologies through the TikTok integration with our Shopify store.

Depending on your consent and applicable settings, TikTok may process information relating to:

  • Website activity.

  • Products viewed.

  • Purchases.

  • Advertising interactions.

  • Device information.

  • Conversion information.

We may use these technologies for advertising, campaign measurement, conversion tracking and remarketing.


14. PINTEREST

AGHOUCHI uses Pinterest technologies through the Pinterest integration with our Shopify store.

Depending on your consent and applicable settings, Pinterest may process information relating to:

  • Website activity.

  • Products viewed.

  • Purchases.

  • Advertising interactions.

  • Device information.

  • Conversion information.

These technologies may be used for advertising, analytics and conversion measurement.


15. SNAPCHAT

AGHOUCHI uses Snapchat technologies through the Snapchat integration with our Shopify store.

Depending on your consent and applicable settings, Snapchat may process information relating to:

  • Website interactions.

  • Products viewed.

  • Purchases.

  • Device information.

  • Advertising interactions.

  • Conversion information.

These technologies may be used for advertising, measurement and remarketing.


COOKIE POLICY

16. COOKIES AND SIMILAR TECHNOLOGIES

AGHOUCHI uses cookies and similar technologies to operate the website, maintain essential functionality, remember preferences, analyse website usage and, where permitted, support advertising and marketing.

A cookie is a small text file or similar technology stored on your device when you visit a website.

Our cookie system is provided through Shopify's customer privacy functionality.

Our cookie preference centre allows you to choose between the following categories:

Required

These cookies are necessary for the website to function properly.

They may support functions such as:

  • Shopping cart functionality.

  • Checkout.

  • Customer account functionality.

  • Session management.

  • Website security.

  • Fraud prevention.

  • Other essential ecommerce functions.

These technologies may operate without consent where they are strictly necessary to provide a service requested by you or to operate the website.

Personalization

These technologies may remember information about your actions and preferences in order to personalise your experience.

Analytics

These technologies help us understand how visitors interact with our website and identify areas for improvement.

We may use technologies including Google Analytics and Shopify analytics-related functionality.

Marketing

These technologies may be used by AGHOUCHI and its partners to:

  • Measure advertising performance.

  • Measure conversions.

  • Build or analyse advertising audiences.

  • Support remarketing.

  • Personalise advertising.

  • Measure interactions with marketing campaigns.

Marketing technologies may include Meta, Google, TikTok, Pinterest, Snapchat and Klaviyo technologies.


17. COOKIE CONSENT

When required by applicable law, non-essential cookies and similar technologies will only be used after you have provided the relevant consent.

Our cookie preference centre provides options to:

  • Accept all

  • Decline all

  • Save your choices

  • Select individual cookie categories

Required cookies cannot be disabled where they are necessary for the operation of the website.

The ability to accept or reject non-essential cookies is presented through our cookie consent mechanism without requiring you to accept non-essential cookies in order to browse the website.


18. MANAGING OR WITHDRAWING COOKIE CONSENT

You can change your cookie preferences at any time through the cookie preference centre available on our website.

If you withdraw consent, this will not affect the lawfulness of processing carried out before your withdrawal.

You may also delete or block cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website, including certain shopping, account or checkout functions.


19. COOKIE DURATION

The duration of cookies and similar technologies varies depending on their purpose and provider.

Some technologies are used only during your browsing session, while others may remain on your device for a longer period.

The duration may vary depending on the provider's configuration, your browser, your device and the relevant technology.

We do not intentionally state fixed durations where those durations may change according to the provider's configuration.


20. THIRD-PARTY COOKIES AND TECHNOLOGIES

Some cookies and similar technologies used on our website are provided by third parties.

These may include technologies from:

  • Shopify

  • Google

  • Meta

  • Klaviyo

  • TikTok

  • Pinterest

  • Snapchat

  • Other service providers integrated with our website

Third parties may process information in accordance with their own privacy policies and contractual arrangements with AGHOUCHI.

Where applicable, third-party non-essential technologies are subject to your consent preferences.


PRIVACY RIGHTS

21. SOCIAL MEDIA

AGHOUCHI maintains a presence on:

  • Instagram

  • TikTok

  • Facebook

  • Pinterest

  • X

  • YouTube

If you interact with our social media profiles, advertisements or content, the relevant platform may independently process your personal data.

Such processing is governed by the privacy policy and terms of the relevant platform.

AGHOUCHI may receive information made available through these platforms depending on your interactions and the functionality provided by the relevant platform.


22. USER-GENERATED CONTENT

Customers may voluntarily provide content to AGHOUCHI, including photographs and other content.

Where you voluntarily submit content for publication or promotional purposes, we may use that content in accordance with the permission, terms or consent applicable to the submission.

Submitting content does not automatically give AGHOUCHI unlimited rights to use personal content for unrelated purposes.

Where required by applicable law, we will obtain the appropriate permission before using personal content for promotional purposes.


23. THIRD-PARTY SERVICE PROVIDERS

We work with third-party providers that help us operate AGHOUCHI.

These may include providers relating to:

  • Ecommerce infrastructure

  • Payment processing

  • Email and SMS marketing

  • Advertising

  • Analytics

  • Shipping and logistics

  • Website functionality

  • Technical services

  • Security

  • Customer communications

Third-party providers may process personal data only to the extent necessary to provide their services, comply with applicable law or perform another lawful processing activity.

Where required, appropriate data processing agreements and other contractual safeguards will be implemented.


24. DEVELOPERS AND AGENCIES

AGHOUCHI works with external agencies and freelancers for purposes including:

  • Website development.

  • Technical maintenance.

  • Design.

  • Shopify configuration.

  • Troubleshooting.

  • Other technical services.

Our current arrangements are designed so that these developers and agencies do not have direct access to customers' personal data.

Where access to personal data becomes necessary, access will be limited to what is reasonably required and appropriate contractual, organisational and technical safeguards will be implemented.


25. INTERNATIONAL DATA TRANSFERS

Some of our service providers and technology partners may process personal data outside Spain or the European Economic Area.

This may include providers located in countries such as the United States or other jurisdictions.

Where personal data is transferred outside the EEA, AGHOUCHI will rely on an appropriate legal transfer mechanism where required, such as:

  • An adequacy decision.

  • Standard Contractual Clauses.

  • Another legally recognised transfer mechanism.

  • Appropriate supplementary safeguards where required.


26. DATA RETENTION

We retain personal data only for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law.

The retention period depends on the type of information and the purpose for which it is processed.

Customer accounts

We generally retain account information while your account remains active, unless you request its deletion, subject to legal obligations or legitimate reasons for retaining certain information.

Orders and transactions

Order, transaction, invoice and accounting information may be retained for the periods required by applicable tax, accounting, consumer protection and other legal requirements.

Customer service communications

We may retain communications for as long as reasonably necessary to handle the relevant matter, maintain appropriate records and establish, exercise or defend legal claims.

Marketing information

We retain marketing preferences and opt-out information for as long as necessary to respect your choices and comply with applicable legal obligations.

Consent records

Where appropriate, we may retain records demonstrating when and how consent was obtained or withdrawn.

When personal data is no longer necessary, we will delete, anonymise or securely dispose of it, subject to applicable legal requirements.


27. DATA SECURITY

We implement reasonable technical and organisational measures designed to protect personal data against:

  • Unauthorised access.

  • Accidental loss.

  • Destruction.

  • Alteration.

  • Unauthorised disclosure.

  • Unlawful processing.

Access to personal data is limited to persons and service providers who reasonably require it for legitimate business purposes.

However, no electronic storage system or method of transmission over the internet can be guaranteed to be completely secure.


28. YOUR PRIVACY RIGHTS

Depending on your location and the applicable law, you may have the right to:

Right of access

Request confirmation of whether we process your personal data and obtain access to that data.

Right to rectification

Request correction of inaccurate or incomplete personal data.

Right to erasure

Request deletion of your personal data where there is no lawful reason for us to continue processing it.

Right to restriction

Request restriction of processing in certain circumstances.

Right to object

Object to certain processing activities, including processing based on legitimate interests.

You may object to direct marketing at any time.

Right to data portability

Where applicable, request personal data that you have provided to us in a structured, commonly used and machine-readable format.

Right to withdraw consent

Where processing is based on consent, withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Rights relating to automated decision-making

Where applicable, you may have rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.


29. HOW TO EXERCISE YOUR RIGHTS

To exercise your privacy rights, contact:

info@aghouchi.com

You should provide sufficient information for us to understand and process your request.

Where reasonably necessary and permitted by law, we may ask you to verify your identity before completing a request.

We will respond to valid requests within the timeframe required by applicable law.


30. RIGHT TO LODGE A COMPLAINT

If you believe that AGHOUCHI has processed your personal data unlawfully or has not adequately addressed your privacy request, you may lodge a complaint with the competent data protection supervisory authority.

For individuals in Spain, the relevant supervisory authority is:

Agencia Española de Protección de Datos (AEPD)

You can find information about the AEPD and its complaint procedures on the AEPD's official website.


31. CHILDREN'S PRIVACY

Our website and services are intended for customers who are legally able to enter into contracts for the purchase of our products.

We do not knowingly collect personal data from children for marketing purposes.

If you believe that a child has provided personal data to AGHOUCHI without appropriate authorisation, please contact:

info@aghouchi.com


32. FUTURE SERVICES AND FEATURES

AGHOUCHI may introduce new products, services, technologies or features in the future.

These may include, for example:

  • Loyalty programmes.

  • Membership features.

  • Rewards.

  • New communication channels.

  • New website functionality.

  • New marketing technologies.

If a new activity involves additional or materially different processing of personal data, we will update this policy and, where required, provide additional information or obtain the necessary consent before carrying out the relevant processing.


33. NEW COUNTRIES AND INTERNATIONAL SALES

AGHOUCHI currently primarily operates its online business in Spain and the European Union and may make products available in other countries.

As we expand internationally, additional privacy and data protection laws may apply depending on the customer's location.

Where necessary, AGHOUCHI may update this policy, its privacy settings, cookie settings or other notices to reflect the legal requirements applicable to new markets.


34. CHANGES TO THIS POLICY

We may update this Privacy & Cookie Policy from time to time to reflect:

  • Changes to our services.

  • Changes to our website.

  • Changes to our technology.

  • Changes to our business operations.

  • Changes to third-party providers.

  • Changes in applicable legislation.

  • Changes to our data processing practices.

When we update this policy, we will change the “Last updated” date at the top.

Where required by law, we will provide additional notice of material changes.


35. CONTACT US

If you have any questions regarding this Privacy & Cookie Policy or how AGHOUCHI processes your personal data, please contact us:

AGHOUCHI
Hamza Tissir Aghouchi
NIF: 04681424G

Rua Recamán, 28
36900 Marín, Pontevedra
Spain

Email: info@aghouchi.com
Telephone: +34 722 451 970
Website: aghouchi.com